“This book tells you all you need to know about how to get on.” The Times
“Relatively few books have been written with assistant solicitors in mind, about how to succeed at the business of being a lawyer… fewer still have devised a programme for so doing that runs alongside a book. This book does both.”Law Society (The Law Management Section)
5 star rating HR Magazine
This morning I gave a talk to the Association of Women Solicitors about personal branding (around the format of a networking breakfast). It was a well-attended event composed mainly of senior private practice women working in the City. Yet afterwards I found myself considering those invitees who chose not to come (no one being hugely specific as to whom they might be). I asked myself, “Did they stay home because, as fellow private practice lawyers, they felt that their networking opportunities were limited?” and: “Had they had thought General Counsels or other potential clients had been there, would they have come?”
Knowing my fellow lawyers (and myself, when practicing, as well!), I suspected that the answer to these questions was probably “Yes”—for most of the no-shows, at least. But I still thought them very shortsighted, for the obvious, but sometimes forgotten reasons:
1. Networking is not about attending a single event and meeting a new client—it’s about making new connections and creating opportunities to build relationships.
2. Just because someone you meet isn’t a potential client (and could even be a competitor), you never know where he or she might end up.
3. Networking is a long-term endeavor, where you need to build your connections one meeting at a time.
Posted on 12/05/2010