“This book tells you all you need to know about how to get on.” The Times

“Relatively few books have been written with assistant solicitors in mind, about how to succeed at the business of being a lawyer… fewer still have devised a programme for so doing that runs alongside a book. This book does both.”Law Society (The Law Management Section)

5 star rating HR Magazine

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Cross-selling made as simple as burgers and fries

The best-known example of cross-selling is the inevitable question arising upon ordering a cheeseburger: ('Do you want fries with that?') For us, as lawyers, it’s really just that simple, but we must remember to first ask our clients whether they’re interested in that extra service, which means we must start out by genuinely collaborating with our colleagues to understand their practice areas and how they synergize with ours.

Posted in:
Marketing

Tags:
collaborating with colleagues, cross-selling, marketing

Posted on 20/05/2010