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The Big 3 (brand, business & leadership) Blog

The keynote speech: value versus entertainment

Last week I was asked to give a presentation to associates at a large international law firm. I suggested one of my favorite topics: personal branding. The partners were appreciative: “We’re sure you’ll be entertaining, informative, and motivating”.

As we discussed the details, they were enthused by my idea that each individual’s personal brand should incorporate the firm’s core values. Yet when I suggested taking a poll during the presentation to find out how many people could actually identify these values, and—still more crucially—how well individual firm members were delivering on those values, they lost their nerve.

Posted in:

Personal Branding

Tags:

law firm, key not speech, law firm values, personal branding, law firm branding

Posted on 03/12/2010

Don’t mistake technical abilities for future potential

One of the biggest mistakes I find in law firms and young lawyers is that they mistake current high performance for future potential. Superstar technical performers will have to step up into more complex roles if they want to achieve partnership: they’ll have to become business developers and inspiring leaders. Aspiring candidates should be tested for their abilities and ambitions in these directions—and long before they might be expected to demonstrate them.