Brand
Business
Leadership
“This book tells you all you need to know about how to get on.” The Times
“Relatively few books have been written with assistant solicitors in mind, about how to succeed at the business of being a lawyer… fewer still have devised a programme for so doing that runs alongside a book. This book does both.”Law Society (The Law Management Section)
5 star rating HR Magazine
Jennifer says that such a programme “reflects the reality that traditional law firm training leaves a significant gap in the personal development of lawyers… By formalising its soft skills training as a diploma course, Linklaters is a market leader, and I am convinced the firm will receive benefit from the investment—in terms of more savvy lawyers and a superior client experience.”
Jennifer states that a firm’s reputation is only as good as the reputations of the individuals representing the organisation. With this in mind, personal branding is the most powerful marketing tool available to law firms.
Whilst Jennifer advocates that all firms should make soft-skills training programmes focused on networking, relationship-building and business development available to junior associates long before they are even close to consideration for partnership, she strongly recommends that lawyers take the initiative in building up these skills as early on in their career as possible.
Rules that would allow non-lawyers access to partnership—an important milestone towards full liberalisation of law firm ownership and with it the creation of alternative business structures in the future.
City AM asks Jennifer Overhaus for her insights. She believes that whilst the presence of non-lawyer managers could alleviate some of the business management pressures lawyers currently face, she questions whether legal partnerships would really want to have non-lawyers “running the show”, leaving lawyers to become the “work churners”. Regardless of any future developments within the legal profession, Jennifer maintains that lawyers cannot afford to ignore the necessity of developing soft skills such as people management and business development skills, which play an increasingly vital role in a successful legal career.