Brand
Business
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“This book tells you all you need to know about how to get on.” The Times
“Relatively few books have been written with assistant solicitors in mind, about how to succeed at the business of being a lawyer… fewer still have devised a programme for so doing that runs alongside a book. This book does both.”Law Society (The Law Management Section)
5 star rating HR Magazine
Read this article and take steps to counteract the risk of it happening to you.
She then provides a three-step plan to consider: building your own brand, demonstrating your leadership and developing your people skills.
This focus forces lawyers to concentrate on short-term successes (i.e. high levels of billable time) instead of investing in their own personal development, and the network of relationships that guarantees long-term work generation.
Jennifer also explores how lawyers avoid the trap of becoming “successful” senior associates who are technically brilliant but lack the skills needed for partnership. Jennifer highlights the importance of building a personal brand and consistently growing one’s circle of contacts, requiring lawyers to get out of the office, network and develop their skills.
Jennifer concludes that there is no ideal character profile required to succeed as a partner. Instead success is determined by how effectively each person works with their own qualities and how they interact with others. To be able to do this effectively Jennifer identifies the following “awareness building blocks” individuals need to understand:
- Understanding your personality
- Know your values and motivators
- Learn how to interact with people
- Create confidence with optimism
- Understand how others see you and how you can influence it.
Jennifer dispels the myth that successful lawyers can solely rely on their technical ability to succeed—in fact as a lawyer progresses up the career ladder, the importance of “soft skills” increases.