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Avoid attempting to be all things to all people

stand outThe other day I was helping a young lawyer with her search for a job after she was made redundant in a large City firm. As we reviewed her resume, I quickly realised that she was trying to sell herself as a "jack-of-all trades". Now this approach, especially in today’s economy, may feel like the safest route - an attempt to avoid missing out on any opportunity. But as I explained to this young lawyer, trying to be all things to all people can actually hurt you.

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