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Networking tip 10: First impressions

If you want to expand your network, this inevitably means at some point "working a room" and doing this well depends on making a positive first impression. You convey who you are (your personal brand) the moment you enter a room, so remind yourself in advance of what you’re trying to project and make any necessary adjustments to mood or appearance. Body language and voice make up a big part of first impressions, so on entering a room concentrate first on maintaining good posture, exhibiting relaxed alertness, and communicating a warm and friendly tone. You want to convey feel-good factors: positivity, smiles, energy, and enthusiasm. Invoking those things will create the right chemistry for a high-impact impression.

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